A first for the private aviation industry, Luxaviation developed the scent with Geneva-based luxury brand Forbidden City® with the aim of establishing a constant emotional connection to the brand and greater sense of familiarity with its clients. ‘Cité Privée® for Luxaviation’ has been created with essences of Fijian Vanilla, Guaiacum Resin, Beeswax and African Sandalwood.
Jana App-Sandering, Chief of Client Service, Luxaviation, says: “‘Cité Privée® for Luxaviation’ has been designed with our clients in mind, capturing the unifying spirit and essence of the Luxaviation brand. In developing the scent, our touchstone themes included discretion, privacy, safety and culture. The scent’s light vanilla base notes and sandalwood heart notes are familiar to all, reminding one of home and their loved ones”.